The gallery operating system

Every feature designed around the life of an artwork.

GalleryCamp brings inventory, artists, collectors, viewing rooms, inquiries, sales, documents, and reporting into one calm workspace—so your gallery can operate with the same precision it presents.

The artwork archive: thumbnails, artists, mediums, prices and availability.

The essentials, elevated.

Not a generic CRM. Not a retail inventory app.
A system shaped around the real work of running a gallery.

Artwork archive

A pristine record for every work: images, dimensions, medium, editions, provenance, availability, pricing, documents, notes, and history.

Collector memory

Know who asked, who viewed, who bought, what they collect, and when to follow up—without living inside scattered email threads.

Viewing rooms

Give every collector their own private link to a curated presentation—then see who opened it, how long they stayed, and which works they kept returning to.

Sales workflow

Move from inquiry to offer, reserve, invoice, order, and sold status with a clean operational trail your team can trust.

New — viewing rooms

Send it to twelve people. Learn twelve different things.

A private viewing room used to be a link and a hope. Because every recipient in GalleryCamp has their own way in, the room comes back with something: who read it, what they lingered on, and who quietly forwarded it to their advisor.

Building a private viewing room: ordering works and setting how prices show.

Curate

Build the room

Pull works straight from the archive, or start from an exhibition you have already installed. Set the order, open with a statement in your own voice, and write a caption that belongs to this presentation only—“the one I held back in Basel” is true of a room, not of the work.

Send

One link per person

Every collector, advisor, and curator gets their own way in, with a private note at the top that no other recipient can see. Add a passcode when the work warrants it, set when the room opens and when it closes, and preview the whole thing through a link that leaves no trace.

Read

See what the room did

Who opened it, how long they stayed, and which works held them—ranked rather than timed, because the order survives the noise in a way a stopwatch never does. Inquiries arrive already attached to the person, the room, and the exact work.

Opens and closes

A published room can still be shut. The schedule is what creates the urgency the whole format runs on.

Optional passcode

A second factor on top of the link itself, for the rooms where the link alone is not enough.

Price, per room

Shown, on request, or hidden—set for the room or a single work, without ever editing inventory.

A preview that stays quiet

Check your own work through a preview link that records no opens and no figures. Reading your own room should not look like a collector reading it.

The telescope is optional

Opens are always recorded—a gallery has to know its mail arrived. Per-artwork attention is a switch, off whenever you or your jurisdiction prefer.

Machines do not count

Link scanners and mail previewers are filtered out, so a security appliance never arrives looking like an interested collector.

01

Inventory that respects the object

GalleryCamp treats artwork records as the center of the system—not as products in a generic database. Every record is built to hold the complexity of an art object while staying beautiful enough to use every day.

Unlimited images and artwork documentation
Availability, location, acquisition, and consignment status
Edition, series, category, medium, and dimension fields
Internal notes, public descriptions, and private pricing

02

A sharper collector and inquiry desk at your fingertips

Every gallery relationship is built over time. GalleryCamp gives your team a shared memory for collectors, preferences, conversations, inquiries, orders, and future opportunities.

Collector profiles with acquisition and interest history
Inquiry tracking from website, viewing room, or direct contact
Follow-up context for directors and sales staff
A single view of relationship, artwork, and transaction history

03

Private presentations that read back

Send collectors a focused view of selected works instead of a clumsy PDF—and, because every recipient has their own way in, learn something from each send. A viewing room stops being a broadcast and becomes a conversation you can follow.

One link per person, so every later signal is attributable
A private note at the top of the room, written for one collector
Room-only captions that never touch the artwork record
Prices shown, on request, or hidden—per room or per work
Inquiries arriving attached to the person, room, and exact work
Access withdrawn one person at a time, without disturbing the rest

04

Operations and reporting from opening to invoice

The back office should be precise, not chaotic. GalleryCamp connects availability, holds, sales, invoices, locations, and documents so your team always knows what is happening.

Orders, invoices, reserves, and sold records
Location tracking across gallery, storage, fairs, and clients
Documents, certificates, condition notes, and exports
Clear reporting for inventory, sales, and activity

05

An API that feeds the website you already have

You should not have to maintain your inventory twice. GalleryCamp publishes a read-only feed of your available work, so the site your designer built stays current on its own—and every inquiry it captures lands in your desk here, attributed to the exact artwork.

A public artwork feed with filtering, search, sorting, and pagination
Inquiries posted straight from your site into GalleryCamp
Organization-scoped API keys your team manages and revokes
Only what you mark public leaves the building—internal pricing and notes stay internal

06

We move you in ourselves

Migrations are where gallery software usually goes wrong. Send us the spreadsheets, database exports, and half-finished inventories you already have—we help craft the import files, map every field, and get the account set up the way your program actually runs.

We shape and check your import files with you before anything loads
Artists, artworks, images, and references matched and preserved
Existing notes carried across with the works they belong to
Locations, statuses, and pricing configured around your workflow

Everything included. Because gallery work is connected.

Inventory affects sales. Collector history informs viewing rooms. Locations matter to invoices. Documents belong with the object. GalleryCamp keeps the whole system together.

Fast search

Find a work, artist, collector, or order in seconds.

Image control

Manage high-resolution artwork photography with clarity.

Locations

Track works across spaces, storage, fairs, and consignments.

Reporting

Understand sales, inventory, inquiries, and activity at a glance.

Room activity

See who opened a viewing room, how long they stayed, and what held them.

Permissions

Decide, tool by tool, what each person on the team can see and what they can change.

Security

A secure workspace for sensitive artwork, collector, and sales data.

Public API

Feed available work to your website and capture inquiries back.

Guided migration

We help build your import files and set the account up with you.

How it compares

Thirty-eight capabilities, against the six platforms galleries actually shortlist.

Including the rows GalleryCamp loses. If you need an accounting sync, email campaigns, or an iPad app for the fair floor today, another platform is the better buy and this table will tell you so.

●Shipped◐Partial○Not built

The object — inventory depth

Artwork records, images, multiple locations

●GalleryCampYes
Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
●

Editions and prints as structured records

●GalleryCampYes

Each impression is its own record — numbered, AP, PP, HC.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
●

Provenance and ownership chain

●GalleryCampYes

A dated chain of ownership you can reorder.

Artlogic
●
ArtCloud
◐
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
◐

Condition reports

●GalleryCampYes

Rated inspections with photographs, added rather than edited, so the record is evidence of a day.

Artlogic
●
ArtCloud
◐
Arternal
●
ArtBase†
●
Artwork Arch.
◐
Masterpiece
●

Framing, dimension variants, display notes

◐GalleryCampPartial

Height, width, depth and framed size are stored, come in with an import and print on tearsheets and price lists, but the form still edits one dimensions line.

Artlogic
●
ArtCloud
●
Arternal
◐
ArtBase†
●
Artwork Arch.
◐
Masterpiece
●

Appraisals, valuations, insurance schedules

◐GalleryCampPartial

Valuations are recorded through the API, with an insurance-coverage report that flags stale ones. No screen in the dashboard yet.

Artlogic
◐
ArtCloud
◐
Arternal
◐
ArtBase†
●
Artwork Arch.
●
Masterpiece
◐

QR and barcode labels, wall tags

◐GalleryCampPartial

Wall labels and tearsheets carry a QR code that opens the work's record. No barcodes.

Artlogic
●
ArtCloud
◐
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
●

Moving the work — consignment and logistics

Consignments in and out

●GalleryCampYes

Agreements, per-work lines, partial returns.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
◐
Masterpiece
●

Loans and outbound tracking

●GalleryCampYes

The loan type drives the work's status on the way out and back.

Artlogic
●
ArtCloud
◐
Arternal
●
ArtBase†
●
Artwork Arch.
◐
Masterpiece
◐

Artist splits, commissions, payouts

●GalleryCampYes

A five-level rate ladder, statements that freeze their arithmetic, and a payment record. No statement goes out on a rate nobody set for the artist.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
◐
Masterpiece
●

Shipping, crating, customs paperwork

○GalleryCampNo

Shipping is a single amount on the order, and online-store orders carry the buyer's address. No crating or customs documents.

Artlogic
●
ArtCloud
◐
Arternal
◐
ArtBase†
●
Artwork Arch.
○
Masterpiece
◐

Art fair mode — fair lists, on-site sales

○GalleryCampNo

Not built yet, though a fair microsite can be run as its own site.

Artlogic
●
ArtCloud
◐
Arternal
●
ArtBase†
●
Artwork Arch.
○
Masterpiece
◐

The desk — collectors and sales

Collector records with purchase history

●GalleryCampYes

Orders, inquiries, rooms and notes on the record. Lifetime value counts paid orders only.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
◐
Masterpiece
●

Interests, categories, related contacts

◐GalleryCampPartial

Tags and free-text notes, not a structured interest model.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
○
Masterpiece
◐

Inquiry desk

●GalleryCampYes

Every inquiry carries its room, its recipient, and whether price was disclosed.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
◐
Masterpiece
◐

Sales pipeline, offers, deal stages

●GalleryCampYes

Six stages, offers with expiry, holds. Accepting an offer raises the order.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
○
Masterpiece
◐

Two-way email sync, sending as the dealer

●GalleryCampYes

Connect Gmail or Outlook: offers, room invitations and invoices leave from your own address, and the replies land on the collector's record. Gmail sync is in early access while Google completes its review; sending from Gmail works for everyone. No open or click tracking yet.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
○
Masterpiece
○

Email marketing campaigns

○GalleryCampNo

Not built yet.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
○
Masterpiece
●

Presentation — rooms, shows, web

Online viewing rooms

●GalleryCampYes
Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
◐
Masterpiece
○

Per-artwork engagement telemetry

●GalleryCampYes

Dwell and zoom per recipient, machine traffic filtered out, plus reads from your public sites attributed to the site that served them.

Artlogic
◐
ArtCloud
◐
Arternal
●
ArtBase†
○
Artwork Arch.
○
Masterpiece
○

Per-recipient links, passcode, open and close schedule

●GalleryCampYes
Artlogic
●
ArtCloud
◐
Arternal
●
ArtBase†
○
Artwork Arch.
◐
Masterpiece
○

Tearsheets, price lists, certificates, wall labels

●GalleryCampYes

Print-ready, saved as PDF by the browser. Internal prices never print unless you ask for them.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
●

Exhibitions, events, RSVP

●GalleryCampYes
Artlogic
●
ArtCloud
◐
Arternal
◐
ArtBase†
◐
Artwork Arch.
○
Masterpiece
◐

Public website with custom domain

○GalleryCampNo

Deliberately not ours to build. Galleries use their own designer or template and read their inventory from the public API — the incumbents sell the website as a service engagement, which is the part we are not competing on.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
◐
Masterpiece
●

Online store — buy-now checkout on your own site

●GalleryCampYes

Mark works for sale online and your website can sell them. We keep the cart, hold the work at checkout and take the payment; the storefront is your own site. Each sale arrives as an ordinary order.

Artlogic
●
ArtCloud
●
Arternal
○
ArtBase†
○
Artwork Arch.
○
Masterpiece
◐

Blog and editorial publishing

●GalleryCampYes
Artlogic
●
ArtCloud
●
Arternal
◐
ArtBase†
○
Artwork Arch.
○
Masterpiece
◐

Money

Invoicing

●GalleryCampYes

Rendered from the order itself, so there is only ever one set of totals. Sending one emails the collector a pay link, from your own address when your mailbox is connected.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
●

Collector payments — card, ACH, instalments

●GalleryCampYes

Stripe Connect on the order, so funds settle to the gallery. Cash, cheque and wire are recorded alongside the card, and the online store checks out into the same orders.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
○
Masterpiece
●

Multi-currency with conversion

◐GalleryCampPartial

Currency is stored per record. No conversion or roll-up.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
◐
Masterpiece
◐

Sales tax, VAT, margin scheme

●GalleryCampYes

Named rates by jurisdiction, on the full price or the margin, defaulted by location, with exempt collectors. Each invoice keeps the rate it was raised at.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
○
Masterpiece
◐

Accounting sync — QuickBooks, Xero

○GalleryCampNo

Not built yet.

Artlogic
◐
ArtCloud
●
Arternal
●
ArtBase†
◐
Artwork Arch.
○
Masterpiece
◐

The system

Reporting and analytics

●GalleryCampYes

Sales, inventory and engagement, including reads from the public sites.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
●

iOS or iPad app for fairs and studio visits

○GalleryCampNo

Not built. The web app is responsive, which covers some of it.

Artlogic
●
ArtCloud
◐
Arternal
●
ArtBase†
●
Artwork Arch.
◐
Masterpiece
◐

Public REST API with scoped keys

●GalleryCampYes

Self-serve keys your team creates and revokes, with the reference published on this site.

Artlogic
◐
ArtCloud
◐
Arternal
◐
ArtBase†
◐
Artwork Arch.
○
Masterpiece
○

Roles, permissions, audit log

●GalleryCampYes

Owners, admins, and members given each tool to view or to change. A record's history keeps actor names after staff leave.

Artlogic
●
ArtCloud
●
Arternal
◐
ArtBase†
◐
Artwork Arch.
◐
Masterpiece
◐

Sign in with Google or Microsoft

●GalleryCampYes

Your team signs in with the Google or Microsoft 365 account they already have. No SAML yet.

Artlogic
○
ArtCloud
○
Arternal
○
ArtBase†
○
Artwork Arch.
◐
Masterpiece
○

CSV import and guided migration

●GalleryCampYes

Plus a demo gallery — artists, works, collectors, events, posts — you can import as-is.

Artlogic
●
ArtCloud
●
Arternal
●
ArtBase†
●
Artwork Arch.
●
Masterpiece
●

AI cataloguing, search, recommendations

○GalleryCampNo

Not built yet.

Artlogic
◐
ArtCloud
●
Arternal
●
ArtBase†
○
Artwork Arch.
○
Masterpiece
○

A beautiful gallery deserves beautiful infrastructure.

Give your team a calm, precise workspace for the daily work behind the program—the archive, the collectors, the exhibitions, and the sales.